New research shows just how much we love to talk about ourselves. Twitter and Facebook have built massive platforms on this premise. How long before many other brands grab a piece of our action?
You run through the latest collection of your party photos, psyched to share the best ones with a few good friends. You email them and post them on Instagram and Facebook. Then you realize what everyone will really be looking at in the pics. Hint: It’s not you, it’s them. The first thing they’re scanning for is to make sure they look good. They then look at the people surrounding themselves in the image. In this case they’re not nearly as interested in how good-looking the people are, they’re more concerned about how popular they themselves appear, and that they’re being seen with the “right people.”
Over the past year, I’ve used eye-tracking technology to study exactly how obsessed we are with ourselves. What I’ve found is that, more than ever, we’re hardwired to be this way–regardless of culture, age, or gender. This goes a ways toward explaining the latest craze sweeping Japan. It’s not a new gadget, or more exotic sushi. No, it’s something as…keep reading http://www.fastcompany.com/1837252/buyology-martin-lindstrom-narcissism
